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| Market Research |
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| iCall provides independent market research to a
variety of industries & takes a consultative approach, assisting clients
with each stage of the research process. |
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| Our clients rely on us to provide them with accurate
and confidential market research. We help our clients detect changes in
the marketplace, track the effectiveness of marketing efforts, and
uncover sources of customer dissatisfaction and trend performance. |
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| Our professional market research interviewers are
extensively trained. iCall interviewers are required to pass an internal
market research course, ensuring that all standardized interviewing
practices are understood and adhered to. |
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| The service portfolio of Research and Business
Information domain is very large and is spread across geographies,
industries and industry verticals. iCall undertakes country / sector
specific research for its clients. The research report services include
information sourcing, collation, analysis and report writing which
includes updating information into templates and periodical update of
report content published by online / print publishers. iCall carries out
information analysis using statistical tools to deliver analysis reports
like competitor mapping, market size analysis, media coverage and
business trends analysis to name a few. The other services include list
research, primary research (telephone surveys / interviews) and Internet
research from paid sources and public domain. |
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| We adopt an integrated approach by bringing together
people, process and technology facilitating comprehensive research, high
levels of conceptualization and also maintain proficiency. |
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| MARKET RESEARCH ANALYTICS |
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Survey design / Data collection |
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Data Reduction |
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Multi-dimensional databases and On-line
Analytical Processing |
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Data Analysis and segmentation |
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Statistical summary and reporting |
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Demand and Sales Forecasting |
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Campaign Tracking and Analysis |
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Customer Satisfaction and Loyalty Models |
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Use of advanced statistical modeling such as
CHAID, Decision Trees and Association Rules |
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